WELCOME HOME Changing the perception of property auction


No other auction provider in the UK & Ireland offers such a complete and comprehensive range of property auction services for estate agents to offer to their buyers and sellers. Together, we hold both live and online auction events nationwide, working in partnership with over 1100 estate agent branches, providing local knowledge and expertise.


The Traditional Method of Auction

This is a tried and tested method associated mainly with selling and buying investment stock due to more restrictive timeframes to exchange contracts and complete the sale. This limits buyers and the interest and activity around residential properties.


The Modern Method of Auction

This more accessible route, creates a transparent platform for buyers and sellers combining the best aspects of traditional auction and private treaty sales. We offer more realistic yet fixed timescales, opening up the market place for buyers and sellers looking to arrange mortgages as their method of payment. The exchange of contracts has 28 days to take place from the solicitors receipt of draft contracts, whereas with traditional auctions, the exchange of contracts will usually take place as soon as the buyer has won the bid.

The Modern Method of Auction opens the auction market (once reserved for the professional investor or cash-ready buyer) up to residential buyers, creating a larger market place and more interest and activity than traditional auction. It is the preferred route for buying and selling via auction and has changed the perception of auction in the last decade. 

This simple way to buy a house is a breath of fresh air. We could not recommend highly enough. 56 days start to finish!


William Charles was set up by Andrea Church. Her passion for property and outstanding customer service led William Charles to grow to a team of 9 within six years!

When Andrea came into the industry she was amazed at the lack of customer service. “ It seemed that Agents were only interested in numbers, there was little customer service being offered and there was a bullish attitude by some agents. I felt that local people deserved an honest approach, with open genuine communication and common courtesies like returning calls and keeping everyone up to date along the process. I set up William Charles as I would want to be treated with the customer at the fore front of all of our processes. I pride myself on being honest and straight talking. Our clients like this fresh approach. I was born in Gravesend and currently live in Higham, so have extensive local knowledge. I love the buzz and energy that comes with finding someone the perfect home, by getting to know the buyer or tenant personally and understanding what is important to them. Having bought and sold several times in the local area, I know what a difference it makes to have a supportive Estate Agent on your side. “ As a landlord with a portfolio of properties, she has a keen eye for lettings and is passionate about buy to lets. Her knowledge in this area has led William Charles to now manage a large portfolio of fully managed properties for local landlords in Dartford, Greenhithe, Gravesend and the surrounding areas.