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WELCOME HOME Changing the perception of property auction

Our Flexible Auction Services

iamsold is the pioneer of the modern method of auction and no other auction provider in the UK and Ireland offers estate agents such a complete and comprehensive range of property auction services.

Over 2,000 estate agent branches currently combine their local knowledge and property expertise with our award-winning auction service, allowing them to offer their sellers and buyers with both traditional and modern methods of auction.


The Traditional Method of Auction

A familiar auction method that usually takes place at a live auction event. It offers the buyer and seller speed and complete security as the buyer makes payment of a 10% deposit and exchange of contracts takes place straight away. Completion takes place 28 days later.

These more restrictive timeframes can limit interest to cash buyers and investors so its usually best suited to those that need a quick sale, are not in a chain, or have a property that wouldn’t be considered as suitable for mortgage lending.


The Modern Method of Auction

The modern method of auction combines elements of private treaty and traditional auction, making it a more accessible auction method. These auctions usually take place online, creating a larger marketplace which helps gather more interest and activity.

This method offers the security of traditional auction as the buyer pays a non-refundable reservation fee and signs a reservation form, committing them to the purchase. Like traditional auction this method has fixed timescales, however these are 56 days to complete making this auction method accessible to mortgage and residential buyers as well as investors and cash buyers.

This method is often best suited to sellers that are looking for the speed and security of an auction with a larger buyer market.

This simple way to buy a house is a breath of fresh air. We could not recommend highly enough. 56 days start to finish!


William Charles was set up by Andrea Church. Her passion for property and outstanding customer service led William Charles to grow to a team of 9 within six years!

When Andrea came into the industry she was amazed at the lack of customer service. “ It seemed that Agents were only interested in numbers, there was little customer service being offered and there was a bullish attitude by some agents. I felt that local people deserved an honest approach, with open genuine communication and common courtesies like returning calls and keeping everyone up to date along the process. I set up William Charles as I would want to be treated with the customer at the fore front of all of our processes. I pride myself on being honest and straight talking. Our clients like this fresh approach. I was born in Gravesend and currently live in Higham, so have extensive local knowledge. I love the buzz and energy that comes with finding someone the perfect home, by getting to know the buyer or tenant personally and understanding what is important to them. Having bought and sold several times in the local area, I know what a difference it makes to have a supportive Estate Agent on your side. “ As a landlord with a portfolio of properties, she has a keen eye for lettings and is passionate about buy to lets. Her knowledge in this area has led William Charles to now manage a large portfolio of fully managed properties for local landlords in Dartford, Greenhithe, Gravesend and the surrounding areas.